Free Now Group
Seda Nur Doganay is a seasoned professional in product analytics and data science, currently serving as a Senior Product Analytics Specialist at FREE NOW since January 2023. In this role, Seda Nur Doganay manages Frontend/UI tracking and experimentation tools, translates business requirements into data-tracking solutions, and champions tool KPIs through market assessments and user testing. Previously, Seda Nur Doganay was a Founding Member at ResearchVLOG and held multiple roles at Turkcell, including Game Publishing Data Scientist and Senior Product Manager for the Arıkovanı Crowdfunding Platform. Early career experiences at Vodafone involved data analysis and machine learning projects. Seda Nur Doganay holds a Bachelor of Science degree in Computer Science from Özyeğin University.
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Free Now Group
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The FREE NOW group is the ride hailing joint venture from Daimler and BMW. It consists of the services mytaxi (9 European markets), beat (4 South American and 1 European market), Kapten (3 European markets), Clever (Romania) and hive (E-Scooter service in Portugal).