Helen Adams

Helen Adams is a seasoned marketing professional with extensive experience in various sectors, including accounting software and tourism. Currently serving as the Senior Marketing Manager at FreeAgent since January 2021, Helen has successfully planned and implemented high-impact campaigns, achieving over 7 million impressions with significant subsequent successes. Previously, as Global Marketing Manager at Insight Vacations, Helen developed successful digital and website campaigns for multiple international markets. Helen also acted as the Elected Chair of the Tourism Society Scotland, executing record industry events, and held marketing roles at Lothian Buses and 3x1 Group, enhancing brand visibility and engagement. Early career achievements include a notable increase in visitor numbers and online sales as Marketing Coordinator at the Edinburgh Dungeon, earning recognition with the 2012 CEO Award. Academic qualifications include a BA(Hons) in History from the University of York and a MSc in Heritage and Cultural Tourism Management from Edinburgh Napier University.