Joana Ferrão

Joana Ferrão is an experienced marketing professional with a strong background in marketing automation and communications. Currently serving as Senior Marketing Automation Manager at FreeAgent since January 2019, Joana is responsible for creating, implementing, and optimizing marketing campaigns aimed at acquiring, engaging, converting, and retaining customers. Prior roles include Senior Marketing Communications Executive at Business Stream, where Joana managed lead nurturing campaigns and collaborated with external agencies, and Marketing Manager for the Hispanic Market at GeoWise Ltd., leading diverse lead generation initiatives. Joana's earlier experience includes positions at Shell, Grupo Somitel, and CESAE, complemented by a solid educational foundation with a L6 Diploma in Professional Marketing and various international studies in marketing and business.