Laila Bell

Laila Bell is an experienced marketing and operations professional currently serving as Senior Marketing Automation Manager at Forbes Travel Guide since February 2023, where previous roles included Marketing Automation & CRM Manager and Content Marketing Manager. At OC Wild Seafood, Laila implemented an e-commerce site and a cross-channel marketing strategy, achieving a 350% sales increase in two months and earning an "Excellent" rating from over 300 customers on Trustpilot. Laila's earlier tenure at Classic Journeys spanned nearly a decade, with significant contributions as Operations Manager & Salesforce Administrator, where responsibilities included marketing budget planning, KPI identification, technical SEO audits, and Salesforce management, leading to a notable boost in the company’s Net Promoter Score. Laila holds multiple certifications in Salesforce administration and business analysis, as well as a Bachelor’s degree in Communication Studies with a minor in Italian from the University of San Diego.