Chiara Tescari has extensive experience in marketing and management, currently serving as General Manager of the Freeda Platform at Freeda Media since 2019. Tescari successfully established and developed the global marketing strategy and consultancy business unit, focusing on enhancing brand relevance through social media and data-informed creativity. Previously, Tescari led various teams in product management, marketing, and brand development at Freeda, including the Italian product team and the launch of a lifestyle brand in collaboration with Artsana and Michelle Hunziker. Prior roles include Chief Business Development Officer at OMD Italy and management positions across notable agencies, where Tescari contributed to multiple high-profile accounts and communication strategies. Tescari holds a Bachelor’s degree in Communication Science from IULM University.