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David Hendry Fcim

Chief Marketing Officer at Freedom Finance

David Hendry has over 27 years of work experience in various roles and industries. David'smost recent role is as the Chief Marketing Officer at Freedom Finance Ltd, where they are responsible for connecting consumers with lenders and powering the financial services of high street brands. Prior to this, they served as the CMO at LQID, a fintech retail startup focused on empowering entrepreneurs and small businesses. In this role, they led marketing, customer development, operations, and product roadmap.

David also has experience as an Advisor at fibodo, a Client Experience Director at APSIS, and a Managing Consultant at Catch 33, where they specialized in digital transformation, product development, mobile strategy, and loyalty programs. David has also held strategic positions at Golden Gekko and Vodafone Global Marketing, where they played key roles in defining marketing strategies, managing operational KPIs, developing commercial frameworks, and launching global products.

Earlier in their career, David worked at NTL CABLECOMMS GROUP LIMITED as a Programme Manager, delivering commercial initiatives across data, technology, and sales. Overall, David brings a wealth of experience in marketing, strategy, and innovation to their roles and has consistently demonstrated a strong track record of success.

David Hendry MBA FCIM has a strong education background in strategy and innovation. David obtained an MBA from The Open University Business School from 2001 to 2003, specializing in strategy and innovation. In 2015, David attended the MIT Sloan School of Management and completed an Executive Certificate in Strategy & Innovation. David also obtained several additional certifications, including an Executive Certificate in Strategy and Innovation from MIT Sloan Executive Education and a certification in Portuguese fluency at an intermediate level from Duolingo in November 2015. Furthermore, David Hendry is a member of CIM | The Chartered Institute of Marketing, obtaining their FCIM membership in August 2021.

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  • Chief Marketing Officer

    October, 2021 - present