Natalie Cou has a diverse work experience. Natalie started their career as a Lighting and Organization Team Lead at IKEA, where they excelled in product maintenance, promotional item upkeep, and logistical planning. Natalie also received the employee of the month award for excellent customer service.
After IKEA, Natalie became a Social Media Assistant at SALVATION TATTOO LOUNGE, contributing to community management and prioritizing social platforms to target the ideal demographic. Natalie also assisted in coordinating events and updating social channels with relevant content.
Natalie then joined Amazon as a Package Resolution Specialist, where they collaborated on safety procedures and hazard handling across departments.
Following that, they embarked on a successful career in influencer marketing. Natalie worked at Nurx as a Social Media Agent, Community Manager, and later as a Senior Social Media Associate. Natalie built an influencer marketing program from scratch, oversaw contract creations, and managed ongoing influencer campaigns. Natalie's efforts resulted in a 35% site traffic increase, 100M impressions, and a 2.3x return on ad spend.
Natalie also founded Rebel Reach Marketing, leveraging their passion for social media and expertise in influencer marketing to build a thriving agency. Natalie helped various clients across industries create engaging social media content and grow their presence through influencer partnerships.
Currently, Natalie is the Influencer and Content Marketing Manager at iRestore Laser (Freedom Laser Therapy). Their responsibilities include driving the success of content marketing and influencer initiatives, collaborating with stakeholders to optimize content and influencer efforts, and creating standard operating procedures.
Throughout their work experience, Natalie has demonstrated their abilities in strategic planning, creative vision, community management, and delivering exceptional results in the influencer marketing field.
Natalie Cou's education history includes attending Miami Dade College, although the specific degree and field of study are unknown. Natalie also attended John A. Ferguson Senior High School from 2007 to 2011.
In terms of certifications, Natalie has obtained several in recent years. In December 2022, they received certifications in Email Marketing and Inbound Marketing from HubSpot Academy. In February 2023, they obtained certifications in Advanced Google Analytics, Content Marketing for Social Media, Influencer Marketing Foundations, Influencer Marketing I - Industry Specialist, Influencer Marketing with Meltwater (Klear): Advanced, Influencer Marketing with Meltwater: Foundations, Introduction to Content Marketing, Introduction to Social Media Strategy, Public Relations Foundations, Repurposing Video Content for Different Social Media Platforms, Social Media Marketing Strategy: TikTok and Instagram Reels, and Social Media Marketing: Strategy and Optimization from LinkedIn. Additionally, in March 2023, Natalie obtained certifications in Certification Level I: Social Listening with Meltwater, Creating an Online Video Ad: 1 Writing, Production, and Shooting, Influencer Marketing II - Industry Specialist, Marketing to Millennials, and Social Media Marketing - Industry Specialist from Meltwater and LinkedIn.
June, 2023 - present
Director Of Product Marketing at Inato
VP Acquisition Marketing at Adyen
GTM / Marketing Operations And Strategy Manager at Altruist
Director, Media & Technology Innovation at Northwestern University
Director, Advertising Sales & Brand Partnerships - Automotive & CPG (food / Bev) at Netflix
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