Siim Karu

Siim Karu has extensive experience in revenue management and commercial roles within the hospitality industry. Siim is currently serving as the Chief Commercial Officer at both Generator and Freehand Hotels, starting in August 2022. Prior to this, from October 2019 to July 2022, they held the position of Chief Revenue Officer at a&o Hostels. Siim also worked as an Advisor at Pace Revenue from October 2018 to September 2021.

Their earlier experience includes roles such as Head of Revenue Management at Generator from July 2017 to September 2019, where they led the global revenue management team and implemented the first hostel revenue management system. Siim also worked as the Corporate Director of Revenue Management at pentahotels, where they led revenue management teams across Europe and Asia. During their time there, they designed intuitive revenue management dashboards and piloted the IDeaS G3 revenue management system.

Siim's career began at Swissôtel Hotels & Resorts in 2011. Siim held the positions of Global Revenue Support Manager from June 2012 to January 2015, where they were responsible for global revenue management support and implemented the BBAR length of stay pricing model worldwide. Siim also worked as a Revenue Manager from February 2011 to March 2013, achieving record market share and implementing revenue strategies resulting in a 25% yearly revenue increase for the hotel.

Siim Karu's work experience showcases their expertise in revenue management, commercial strategies, and business intelligence within the hospitality industry.

Siim Karu studied International Hospitality Business Management at Hotelschool The Hague. No specific start or end year is provided for this education.