Lydia Jones

Lydia Jones is the founder of Viva Soul London, an online vintage fashion retailer established in November 2016, with a mission to promote styles from past decades. Lydia has extensive experience as a freelance Creative Content & Brand Designer since 2012, and previously held positions such as Content Lead & Special Projects at B1 Creative and Designer at Environment Media Group Ltd. Additional roles include Production Editor/Designer, Graphic Designer/Blogger, and teaching assistant, highlighting a diverse skill set spanning design, content creation, and education. Lydia holds a PGCert in Fashion Visual Merchandising from the London College of Fashion and a Bachelor of Fine Arts in Design and Visual Communications from the American InterContinental University London.