Xavier Llerena

Executive Director, Marketplace Strategy at FreeWheel

Xavier Llerena has a diverse and extensive work experience. Xavier began their career at Artists Management Company AG in 2012 as an Account Manager, where they worked until 2014. In 2014, they joined App Annie as an Inside Sales Representative Central Europe, and quickly became the best performing inside sales rep in the EMEAR region. Xavier was promoted to Senior Inside Sales Manager in 2015 and played a key role in building and managing the EMEAR Inside Sales Team. In 2015, Xavier moved to InMobi and took on various roles, including Sales Manager for Europe and the UK, Head of Programmatic for Europe, and ultimately Head of Programmatic and Strategy & Operations Lead for the EU. In 2020, they joined FreeWheel as the Senior Director of DSP Partnerships, and later took on the role of Senior Director of Marketplace Partnerships & Operations in 2022. Xavier's experience demonstrates their expertise in sales, programmatic advertising, and partnership management within the tech and marketing industry.

Xavier Llerena pursued their education in a chronological manner. Xavier completed their Bachelor of Arts (BA) in Music from the Universität Mozarteum Salzburg in 2010. Following this, they obtained their Master of Arts (MA) in Music from the same institution during the period of 2010 to 2011. Moving forward, they pursued a Master of Science (MSc) degree in Management, Digital Business at Imperial College London from 2011 to 2012.

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