FREITAG
Andrina Barzilay-Dietrich has extensive experience in human resources and administration, currently serving as a People & Culture professional at FREITAG since April 2015. Prior to this role, Andrina held the position of HR Leiterin at Kaufleuten from November 2009 to March 2015 and worked as an Associate at Ernst & Young AG Wirtschaftsprüfungsgesellschaft Steuerberatungsgesellschaft from December 2007 to October 2009. Earlier experience includes serving as an Assistant at UBS and as a Sachbearbeiterin at Schoch & Partner. Andrina began a career in customer service and business management at Hotel Schweizerhof Zürich while completing a commercial apprenticeship. Educational qualifications include a Personalfachfrau mit eidg. Fachausweis obtained through NBW Betriebstwirtschaftliche Weiterbildung and a Kaufmännische Berufsmatura from KV Business School Zürich.
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FREITAG
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THE FREITAG STORY In 1993, graphic designers Markus and Daniel Freitag were looking for a functional, water-repellent and robust bag to hold their creative work. Inspired by the multicolored heavy traffic that rumbled through the Zurich transit intersection in front of their flat, they developed a messenger bag from used truck tarpaulins, discarded bicycle inner tubes and car seat belts. This is how the first FREITAG bags took shape in the living room of their shared apartment – each one recycled, each one unique. With their innovation, the brothers inadvertently triggered a seismic event in the world of bag making. Its tremors have since made themselves felt in Zurich and the cities of Europe and spread all the way to Asia, making FREITAG the unofficial outfitter of all urban, bike-riding individualists. The tarp bag headquarters have been located at the Noerd industrial complex in Zurich-Oerlikon since 2011. Here, on premises measuring over 80,000 square feet in area, the tarps are disassembled and washed and cut to size by hand. FREITAG thinks and acts in cycles – and that is evident in the factory as well: Each step and process is looked at not only from the aspect of profitability but also through the eyes of FREITAG. In 2014, Daniel and Markus Freitag gave themselves a new raw material on which to flex their creative muscles: F-ABRIC. Their rugged, completely compostable textiles are based on vegetable fibers produced using a minimum of resources within an area of 2500 kilometers form the factory.