Roberta Zamboni

Roberta Zamboni currently serves as the Global Head of Branded Content & Sponsorship at Fremantle since July 2023. Prior to this role, Roberta was the Branded Entertainment Director at FremantleMedia Italia SpA from March 2017 to July 2023, overseeing the Branded Entertainment Department and collaborating with top advertisers and broadcasters. Roberta's experience also includes serving as the Head of Brand Strategy at Twitter Italia from September 2014 to February 2017, where strategic and creative marketing solutions were developed for real-time engagement. Previously, Roberta opened the Starcom content unit in Italy as Digital Special Project Manager from January 2012 to September 2014 and worked as a Digital Solution Specialist at Microsoft from September 2006 to December 2011. Roberta began a career in advertising as an Account Manager at McCann Erickson from 2001 to 2006, managing prominent accounts such as Martini and Vodafone Italia. Roberta holds a degree from IULM University, completed in 2001.