Fresh Eyes!
Lieke Duijmelings is the founder of Fresh Eyes! Consultancy, established in January 2018, specializing in commercial strategy, innovation, brand positioning, and cultural questions for companies. Previously, Lieke served as the Commercieel Directeur at Fastned from March 2022 to May 2025, where efforts included advancing the electric driving transition and building strategic partnerships. The role at SOS Children's Villages International as Head of Global Branding from October 2019 to March 2022 involved leading branding efforts for a major NGO operating in 136 countries. Additional experiences include positions as Global Marketing Director for both Bavaria and Mars, and various marketing roles at Unilever and PostNL. Lieke holds a Master's degree in Business Economics from Tilburg University and has completed further education at notable institutions, including Erasmus University Rotterdam and INSEAD.
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Fresh Eyes!
Fresh Eyes! is a start-up by seasoned professionals with diverse background, who invest in new initiatives and support companies towards a sustainable future. We think like entrepreneurs and reach out to experts in our vast top level network, specifically tailored to the question at hand.