Katrina Tecmire

Katrina Tecmire is a seasoned marketing and digital merchandising professional with extensive experience in leading marketing initiatives and eCommerce strategies. Currently serving as the Director of Marketing, Loyalty and eCommerce at Fresh Thyme Market since July 2022, Katrina oversees multi-channel campaigns, enhances customer loyalty programs, and collaborates with cross-functional teams to drive sales growth. Previously, Katrina held key roles at Hyatt Hotels Corporation, where responsibilities included building digital merchandising teams and implementing personalized inventory strategies, and at Groupon, focusing on category strategy and planning. With a strong educational background in Merchandising and Marketing from FIDM and a Bachelor of Science in Health Administration from Eastern Michigan University, Katrina combines analytical skills with creative marketing strategies to achieve significant business results.