Fresh Tri
Ilsa Levine-Hawkins is an experienced marketing professional currently serving as Vice President of Marketing at Fresh Tri since September 2024. Previously, work included roles at TikTok as the US Lead for Media, Entertainment, and Sports, and Industry Lead for the Tech Vertical, focusing on Go-to-Market and Social Media Strategies. Additional experience comprises serving as San Francisco Team Lead within TikTok, as well as freelance digital marketing consulting from January 2019 to February 2020. Prior positions include Digital Media Supervisor at Operam, Inc. and Media Planner, Buyer, and Strategist at OMD USA, with expertise in social media and channel marketing. Ilsa holds a Bachelor’s Degree in Political Science and Government from UCLA and an Online MBA from the Quantic School of Business and Technology.
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Fresh Tri
Fresh Tri is a mobile app designed to free people from dieting forever by training them in The Iterative Mindset™. Fresh Tri drives weight loss naturally — through healthy habit practice and iteration — no guilt, no shame, no failure. Fresh Tri guides users in building new healthy-eating behaviors by leading them through a menu of evidence-based food habits; users personalize, practice and tweak these habits until they naturally fit into their lives. Users can also participate in Mindset Live video sessions led by health experts who provide insights and inspiration as users learn and practice this mindset.