Fresh Tri
Ilsa Levine-Hawkins is an experienced marketing professional currently serving as Vice President of Marketing at Fresh Tri since September 2024. Previously, work included roles at TikTok as the US Lead for Media, Entertainment, and Sports, and Industry Lead for the Tech Vertical, focusing on Go-to-Market and Social Media Strategies. Additional experience comprises serving as San Francisco Team Lead within TikTok, as well as freelance digital marketing consulting from January 2019 to February 2020. Prior positions include Digital Media Supervisor at Operam, Inc. and Media Planner, Buyer, and Strategist at OMD USA, with expertise in social media and channel marketing. Ilsa holds a Bachelor’s Degree in Political Science and Government from UCLA and an Online MBA from the Quantic School of Business and Technology.
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