Kyra Bobinet

Kyra Bobinet, MD, MPH, is a distinguished leader in health and wellness innovation, currently serving as the Chief Executive Officer of Fresh Tri since January 2020. As an author of the book "Well Designed Life: 10 Lessons in Brain Science & Design Thinking for a Mindful, Healthy, & Purposeful Life," Kyra emphasizes the integration of brain science and design thinking in health improvement. Previously, Kyra held the position of CEO at engagedIN, a behavior design firm that addresses engagement and behavior change challenges in health. Experience includes roles at Stanford University's BJ Fogg Behavior Design Lab as Senior Designer-Instructor and leadership positions at Aetna, including President of Senior Care Solutions and Medical Director of Health and Wellness Innovation. Kyra's educational background includes a Master of Public Health in Healthcare Management and Innovation from Harvard University, a Doctor of Medicine from the University of California, San Francisco, and a Bachelor of Arts in Molecular Cellular Developmental Biology from the University of Colorado Boulder.