Barry van Doornewaard

Barry van Doornewaard is an accomplished entrepreneur and industry leader in the bedding sector, currently serving as the Founder and CEO of FreshBed Company since January 2011, where innovative Swiss-engineered sleep solutions are developed. As a shareholder of Bröring Slaapcomfort, Barry manages an exclusive specialty bed store focusing on high-end products. Barry also contributed to the bedding market through research and development as DGA at Pure-Development bv from 2008 to 2014, and previously held the position of Director and major shareholder at Carpe Diem Beds Benelux from 2005 to 2011, overseeing distribution in the Benelux region for a renowned Swedish bedding brand.