Edwina Matkiwsky is the current Associate Director of Product Marketing at FreshBooks. Edwina previously worked as a Senior Marketing Analyst for Proprietary Credit Cards at American Express from June 2014 to March 2019. Prior to that, they were a Marketing Coordinator for Home Equity Financing at RBC from September 2012 to December 2012. In this role, they were responsible for coordinating 91 mortgage specialists for a cross-country photo shoot and revitalizing online banners and information leaflets for a down payment giveaway contest. Edwina has also spearheaded training manuals for successive co-ops and presented decks regarding costs and benefits of partnerships to marketing and product teams. Edwina began their career as a Logistics Performance Analyst at Suncor Energy in January 2012 and held this position until April 2012.
Edwina Matkiwsky has a Bachelor's Degree in Mathematics and Statistics from the University of Waterloo. Edwina also has a Bachelor's Degree in Business Administration with a Marketing major and Economics minor from Wilfrid Laurier University. Additionally, they have GCE A-Levels from The Alice Smith School. Finally, they have a certification from Google in Google Analytics.
They work with Lindsay Lapchuk - Director, Communications, Amir Chaudhry - VP, Customer Marketing & Operations, and David MacLean - VP, Product Marketing & User Growth. Edwina Matkiwsky reports to Paul Cowan, CMO.
Current role