Serena Madden

Serena Madden is a Senior Business Analyst specializing in Revenue Planning and Analysis at FreshBooks since April 2022, where key achievements include designing and implementing a predictive data model for SaaS funnel forecasting. Prior to this role, Serena worked at TD from June 2019 to April 2022, first as a Project Manager in the Financial Crimes and Fraud Management Group, managing projects with budgets around $1MM and successfully delivering them under budget, and then as a Project Analyst for Enterprise Project Delivery Excellence, co-owning financials for projects exceeding $20MM and supporting status reporting for high-priority initiatives. Serena holds a Bachelor of Arts in Legal Studies from Ontario Tech University, completed in 2019.