Katie Zapata

Vice President, Brand Marketing at FreshDirect

Katie Zapata has a diverse work experience that spans across various companies and roles in the marketing field. Katie began their career as a Marketing/Promotion Coordinator at Golf Digest in 1999 and progressed to roles with increasing responsibilities. Katie transitioned to roles such as Print Production Coordinator at Oxygen Media, Marketing Manager at iVillage Parenting Network, and eventually, Director of Marketing & Community Challenges at iVillage.com / NBC Universal. Currently, they hold a leadership position as Vice President of Brand Marketing at FreshDirect, where their responsibilities include overseeing the brand marketing team, developing marketing strategies, and creating integrated campaigns to boost customer awareness and sales. Throughout their career, Katie has demonstrated a strong ability to manage teams, build partnerships, and drive revenue growth through engaging marketing initiatives.

Katie Zapata earned a Bachelor of Arts degree in Communications and Latin American Studies from the University of Pennsylvania.

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