Peter Van Stolk

Mr. van Stolk is a Director of Freshlocal and brings more than 30 years of experience in marketing, branding, corporate strategy, and growth to the company. Peter joined Freshlocal in 2010 and led the company as CEO until December, 2021.

Peter brings a high level of entrepreneurial energy and deep roots in the food and beverage industry to Freshlocal. He was the founder of Jones Soda Co. in 1987 and served as its Chief Executive Officer and Chair of the Board of Directors through 2007. Jones Soda was one of the first consumer-branded companies that recognized the potential of Social Media to create an emotional connection with its consumers. Jones Soda invited its followers to participate and interact with the brand through proprietary custom labeling and unique flavor development.

Prior to joining Freshlocal’s predecessor company, SPUD, and in addition to his efforts at Jones Soda, Peter founded the Treefort Group in 2008, and served on the Board of Directors for Kor Water (2009 to 2011) and Steaz (2010 to 2013).