Marta Pi Roig

Head Of Marketing Automation at Freshly Cosmetics

Marta Pi Roig has a diverse work experience in various companies and roles. Marta is currently working as the Head of Email Marketing at Freshly Cosmetics since 2022. Previously, they worked at La Salle BCN from 2011 to 2022, starting as the Admissions and Business Development in the Marketing and Admissions Department. Marta then became the Admissions Manager for Undergraduate Programs, where they identified development opportunities, implemented strategies for business growth, and analyzed sales results. Later, they served as the Head of Marketing and Admissions of Undergraduate Programs, leading a team of 14 people and overseeing marketing plans, digital strategies, and budget management. Before that, they had a brief role as a Técnica en Ayuntamiento de Terrassa at Ajuntament de Terrassa in 2011, where they participated in international projects and assisted in communication tasks. In 2009, they worked as an Assistant in the Information area at Europe direct Hauts-de-France, where they conducted sessions on the European Union and managed documentation. In 2008, they were a Marketing and Sales Executive at PLACEMENTMAKER LIMITED, responsible for developing an exchange program between the UK and Spain and supporting international plans. Marta also has experience as a Marketing Assistant at Henkel Iberica S.A. in 2007, where they monitored the market, managed website creation, and designed promotional materials for Diadermine brand. Their earliest work experience was as an Administrative and Customer Support at La Caixa in 2006, where they handled various administrative tasks, managed loans, and sold financial products.

Marta Pi Roig's education history is as follows:

- From 2018 to 2019, Marta attended Esade and completed the PDC - Programa de Dirección Comercial. Their field of study was Marketing y Ventas.

- In 2020, Marta studied at ISDI, specifically focusing on Build and Analyze Customer Journeys using Marketing Cloud. The field of study is not specified.

- Also in 2020, Marta took courses at La Salle BCN. Marta completed a Curso de Agile & Scrum Management as well as a Curso en Design Thinking. The specific fields of study for these courses are not provided.

- In 2018, Marta attended La Salle BCN for a Curso en Neuroliderazgo. The field of study for this course is not specified.

- Marta obtained a Master Oficial de Integración Europea from Universitat Autònoma de Barcelona from 2010 to 2011. Their field of study was Economics.

- From 2006 to 2008, Marta pursued a Licenciatura en Investigación y Técnicas de Mercado at Universitat de Barcelona.

- Marta also obtained a Licenciatura en Administración y Dirección de Empresas from Universitat de Barcelona from 2003 to 2007. The specific field of study for this degree is not provided.

In addition to their education, Marta has obtained the following certifications:

- In March 2021, they became a Salesforce Certified Marketing Cloud Email Specialist through Salesforce.

- In July 2020, they obtained the ExO Foundations certification from OpenExO.

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