Hannah Edwards

Head Of Marketing Europe at Freshpet

Hannah Edwards has a diverse work experience spanning over 18 years. Hannah began their career at Cadbury Trebor Bassett as an Account Manager, where they focused on developing the Cadbury brand in retail premises. Hannah then joined Thompson & Wilson Communications as a Senior Client Services Executive, where they managed marketing projects and engaged with clients at all levels. After that, they worked at Dolby Laboratories Inc as a Marketing Services Coordinator, responsible for developing and executing marketing programs. Hannah also played a key role in bringing the Dolby brand to the Mobile market for the first time.

Hannah then moved to Bupa Individual Protection as a Product and Marketing Executive, where they gained experience in product and marketing. Hannah later joined National Car Parks Ltd as a Senior Brand Manager, where they had total responsibility for the creation, production, and management of all marketing and brand communications for NCP.

Subsequently, Hannah joined Hoover Candy as a Head of Marketing, overseeing ATL and BTL marketing activities for the floorcare division. Hannah'sresponsibilities included product portfolio management, team leadership, budget management, and coordinating promotions and media relations.

Most recently, Hannah worked at Freshpet as the Head of Marketing Europe, where they collaborated with the senior US management team to adapt marketing strategies for the UK and European markets. Hannah was responsible for customer marketing, experiential/events, digital marketing, consumer care, public relations, consumer insights, and data analysis to drive sales and advance the brand in Europe.

Overall, Hannah's work experience showcases their expertise in marketing strategy development, brand management, team leadership, budget management, and coordinating marketing activities across various industries and markets.

Hannah Edwards obtained a BA Honours degree in Business, Management, Marketing, and Related Support Services from Swansea University in 1998-1999. Hannah then pursued a CIM Diploma in Marketing at Swindon College from 2005-2007. Hannah also completed an HND in Business, Marketing, and Business Management at Swansea University (dates not specified). In 2014-2015, they obtained a level 4 ILM qualification in principles of leadership and management from ILM.

Links

Timeline

  • Head Of Marketing Europe

    February, 2017 - present

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