Daniela Lucía Laguzzi

Daniela Lucía Laguzzi currently serves as the Head of Digital Marketing Europe at LKQ Europe, leading digital marketing strategies for both B2B and B2C sectors with an emphasis on data activation through personalization and automation. Prior to this role, Daniela held several key positions at Procter & Gamble from 2009 to 2021, including Director of Communications, Digital & eCommerce for Beauty Care in Latin America, where digital transformation initiatives significantly advanced marketing strategies and online sales. Additional roles at Procter & Gamble encompassed leading e-commerce capabilities across Latin America, managing brands like Pantene, and developing successful marketing campaigns despite economic challenges. Daniela's educational background includes a Master's degree in Social Communication from Universidad del Salvador.