Janani Dwarakanath

Janani Dwarakanath is an accomplished marketing professional with extensive experience in product marketing and growth strategies, currently serving as the Head of Product Marketing for Customer Experience (CX) and Customer Relationship Management (CRM) at Freshworks since October 2015. In this role, Janani leads marketing initiatives for the Freshdesk product suite, Freshsales, and Freshmarketer, focusing on enhancing customer engagement and leveraging AI-driven solutions. Previous positions at Freshworks include Senior Director of Product Marketing and Director of Product Marketing, contributing to the company's significant revenue growth from under $30 million to over $500 million. Prior to Freshworks, Janani held the position of Head of Brand for APAC at Cognizant Technology Solutions, where branding initiatives across multiple countries were spearheaded. Academic credentials include an MBA in Marketing and Operations from Great Lakes Institute of Management and a BE in Electronics and Communications from Sri Venkateswara College of Engineering.