Sabrina Ahmed

Senior Associate at Freuds+

Sabrina Ahmed is a senior communications professional with significant experience in public relations and account management. Currently serving as a Senior Associate at Freuds+, since February 2023, Sabrina works with clients such as GambleAware, Cancer Research UK, and NHS Every Mind Matters. Previously, at Hope&Glory PR from January 2019 to February 2023, Sabrina held the position of Account Manager and contributed to award-winning campaigns for high-profile clients including Bumble, adidas, and Red Bull. Early career roles included various positions at Taylor Bennett Foundation, where Sabrina participated in a traineeship aimed at BAME candidates to enhance skills in the communications field. Sabrina holds a BA in Journalism from Sheffield Hallam University, earned between 2015 and 2018.

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London, United Kingdom

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Freuds+

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Freuds+ sits at the heart of Freuds Group, an independent family of creative agencies that partner with clients to help tackle their biggest challenges. Freuds+ helps people lead healthier and more fulfilling lives by striving to create a more equitable and sustainable world. Working with government departments, international organisations, charities, and global businesses, Freuds+ drive positive change through impactful, purpose led campaigning, informed by the latest behaviour change science.