Christina Bayon

Christina Bayon is an experienced sales professional currently serving as the Director of Sales at FRIAL since March 2018, where responsibilities include managing Retail Private Label business development and sales strategy in the US and Canada. Prior roles include Director of Foodservice - Central & West at Amplify Snack Brands, directing foodservice business growth, and Director of Retail Sales - Central Region at Boulder Brands, where notable achievements included over 20% growth in frozen food sales within key regional retailers. Christina also held positions at Snikiddy Snacks, PepsiCo, DHL Worldwide Express, and The Coca-Cola Company, where expertise in account management, sales training, and business development was demonstrated. Christina holds a BA in Advertising from Michigan State University.