Amanda Flores

Amanda Flores has a diverse work experience spanning multiple industries. Amanda currently works at Frida as the Sr. Director Brand Innovation for frida mom & frida fertility. Prior to that, they held the position of Director of Consumer Insights at Frida.

Before joining Frida, Amanda worked at Whataburger for several years. Amanda started as a Consumer and Market Insights Manager in the Marketing & Innovation department and was later promoted to Sr. Consumer & Market Insights Manager (Head of Consumer Insights). Amanda was responsible for leading research projects related to product development, menu refinement, and market trends. Amanda also spearheaded Whataburger's first ever psychographic segmentation study, which helped shape the company's menu strategy for the next 3-5 years.

Earlier in their career, Amanda gained valuable experience at Procter & Gamble. Amanda worked as a Sr. Products Researcher, managing product development and consumer insights for Gillette's premium razor initiatives. Amanda also represented the North America consumer for the FemCare North America Franchise Innovation, overseeing a major product upgrade project.

Amanda's work experience also includes positions at the University of Texas - Pan Am Environmental Geochemistry Lab and the University of Texas - Pan American, where they served as a Research Assistant and Student Aid respectively. Additionally, they volunteered at Mission Regional Medical Center, providing translation services and shadowing medical professionals.

Overall, Amanda Flores has a strong background in consumer insights, market research, and product development, with experience in various industries including consumer goods, food service, and healthcare.

Amanda Flores has a Bachelor of Science (B.S.) degree in Chemistry from The University of Texas-Pan American. Amanda also holds a certification as a Real Estate Broker/Sales Agent from the Texas Real Estate Commission. Further information regarding the obtained month and year for the real estate certification is not provided.