Callie Casco

Callie Casco has a diverse work experience in strategy and product innovation. Callie currently works as the Senior Director of Product & Innovation Strategy at Frida. Prior to this, they held various roles at Under Armour, including Director of Category Strategy, Senior Strategy Lead for Women's and Girl's Training, Strategy Lead for Women's and Youth, and Manager of Special Projects in Merchandising & Product. Callie started their career at Under Armour as a Strategy Specialist in Footwear. Throughout their roles, Callie has demonstrated expertise in driving a consumer-centric approach, conducting market analysis, and establishing strategic alignment within cross-functional teams.

Callie Casco has obtained a Bachelor of Business Administration degree, Magna Cum Laude, from Loyola University Maryland Sellinger School of Business and Management. Their field of study was Management Information Systems, with a minor in Writing. The duration of their education at Loyola University Maryland is not specified.