Frieda’s Branded Produce has been inspiring colorful, healthy and delicious eating for families, and food lovers everywhere since 1962. We market and distribute more than 100 different varieties of fruits and vegetables to supermarkets, foodservice, and wholesalers across North America.

Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” we have introduced more than 200 unique fruits and vegetables to the U.S. marketplace from kiwifruit to dragon fruit and from Stokes Purple® sweet potatoes to habanero peppers.

Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com.

Inspire. Taste. Love.

Food & Beverage

Grocery

Retail

Frieda's Branded Produce

Dan Madsen

Sara Rueda

David Hellmund

Alex Jackson

Michael Sanders

The Leadership Team at Frieda's Branded Produce, comprising the CEO, Chief Financial Officer, and Vice President of Sales and Procurement, is responsible for setting strategic direction, overseeing financial health, driving sales, and managing procurement operations to ensure the company’s continued growth and its commitment to introducing unique, delicious produce to the U.S. marketplace.

Leadership Team

Procurement and Sales Team

Leadership Team

About

Team members

Other teams at Frieda's Branded Produce

Procurement and Sales Team