Frieda’s Branded Produce has been inspiring colorful, healthy and delicious eating for families, and food lovers everywhere since 1962. We market and distribute more than 100 different varieties of fruits and vegetables to supermarkets, foodservice, and wholesalers across North America.

Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” we have introduced more than 200 unique fruits and vegetables to the U.S. marketplace from kiwifruit to dragon fruit and from Stokes Purple® sweet potatoes to habanero peppers.

Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com.

Inspire. Taste. Love.

Food & Beverage

Grocery

Retail

Frieda's Branded Produce

Dan Madsen

Sara Rueda

David Hellmund

Alex Jackson

Michael Sanders

Procurement and Sales Team

Leadership Team

Frieda's Branded Produce

Org chart

Teams

Procurement and Sales Team

Leadership Team

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