Roland Wiedhaup

Roland Wiedhaup is an accomplished professional with extensive experience in digital commerce and customer development. Currently serving as the Director of Customer Development and Global Director of Digital Commerce at FrieslandCampina since October 2016, Roland leads global digital commerce initiatives across 38+ markets and manages a community of over 80 members. Additionally, Roland is an Advisory Board Member at My Digital Shelf and contributes as a member of the Professional Jury for Shopping Awards and the Expert Group for Shopping Tomorrow. Prior experience includes various roles at Procter & Gamble focused on customer business development and sales management. Roland holds multiple advanced degrees, including a Master's in Law from both Utrecht University and the University of Oklahoma, as well as a Master's in Political Science from Harvard Kennedy School.