Shaila Alday

Shaila Alday is an accomplished marketing professional with extensive experience in managing premium brands and product categories across various sectors. Currently serving as the Marketing Manager for Frigicoll SA since October 2017, Shaila oversees the marketing strategies for brands such as Liebherr, De Dietrich, and Falmec in the home appliances division. Prior to this role, Shaila worked at AkzoNobel Decorative Coatings as Brand Manager and Category Expert, focusing on retail and professional brands, and held multiple positions at Roca Sanitario, S.A., including Corporate Senior Product Manager. Earlier career roles included consulting and marketing assistance in companies like Cumbria F and Bacardi. Shaila holds a Licenciatura in Administración y Dirección de empresas and an MBA specializing in Marketing from the University of Deusto, a postgraduate degree in Digital Marketing from ESIC Business & Marketing School, and is currently completing a Master’s degree in Digital Marketing at thePower.