Barry McPherson

Barry McPherson is a seasoned entrepreneur, advisor, and investor with extensive experience in technology-oriented startups and established companies. Currently serving as Co-Founder at Prism Interactive, Barry specializes in creating 3D immersive experiences powered by AI. As an advisor, Barry has supported various ventures, including those in AR/VR, AI-based anti-piracy, smart sports apparel, and fitness facilities. Barry also holds a partnership and strategic advisory role with the Frisco RoughRiders, focusing on operational improvements through customer analytics. Prior roles include EVP Global Operations at McAfee, VP of EMEA Support at Juniper Networks, and management positions at Bay Networks/Nortel Networks and GE Capital. Barry is an alumnus of Middlebury College.