Frisco RoughRiders
Ross Lanford has worked for multiple companies in their career. Ross started their career as a Sports Marketing Intern at The University of Oklahoma from January 2006 to May 2008. Ross then worked as a Sports Licensing Grad Assistant at the same university from January 2010 to May 2011. Lanford joined Frisco RoughRiders in August 2011 as a Corporate Marketing Manager and held this position until August 2013. Ross was then promoted to the role of Sr. Corporate Marketing Manager and worked in this position until August 2014. From August 2014 to September 2015, Lanford held the position of Sr. Manager, Outside Sales. Ross was then promoted to Sr. Director, Ticket Sales in September 2015 and later became the Vice President of Ticket Sales & Services in October 2017.
Ross Lanford completed their Bachelor of Business Administration (BBA) degree in Management from the University of Oklahoma, where they studied from 2005 to 2009. Ross later pursued a Master's degree in Education (M.Ed) with a focus on Intercollegiate Athletics Administration at the same university, which they completed from 2009 to 2011.
Frisco RoughRiders
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The Frisco RoughRiders are the Double-A affiliate of the Texas Rangers and the 2022 Texas League champions. In 2023, the team is celebrating its 20th anniversary and has consistently finished in the top five among all Double-A franchises in attendance yearly. In August 2014, the RoughRiders were purchased by an ownership group led by Chuck Greenberg. Since then, the new ownership group, together with the City of Frisco, has spearheaded numerous major franchise enhancements, investing over $8 million in a wide array of facility upgrades and improvements, including a state-of-the-art HD video board, sound system, Bull Moose Saloon, InTouch Grille, Riders Outpost Team Store and the world’s largest water feature in a sports facility, the massive Choctaw Lazy River. These enhancements earned the Riders and the City of Frisco Ballpark Digest’s prestigious "Best Ballpark Renovation" award for two consecutive years (2015 and 2016). More than 140 former RoughRiders players have gone on to play Major League Baseball, including All-Stars Chris Davis, Adrian Gonzalez, Ian Kinsler, Neftali Feliz, Elvis Andrus, Rougned Odor and Nomar Mazara.