Froedtert Health
Kathy Allen is an experienced marketing and communications professional with a robust background in the healthcare industry. Currently serving as the Executive Director of Marketing and Brand Experience at Froedtert Health since May 2017, Kathy oversees system-wide marketing strategies, patient communications, and community engagement initiatives. Previous roles include Principal at Up Marketing and Communication, LLC, Vice President of Marketing and Communications at Integrated Health Network of Wisconsin, and Director of Corporate Communications at ProHealth Care. With a career spanning several decades, Kathy has demonstrated expertise in brand development, strategic marketing, and corporate communications across various healthcare settings. Kathy holds a BA in Journalism, Marketing, English, and Broadcast from Valparaiso University.
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