Serafin Paulo Avecilla

Serafin Paulo Avecilla is an accomplished professional with extensive experience in sales, marketing, and business development across various leadership roles in notable companies. Currently serving as Country Manager at Froneri since October 2020, Avecilla previously held senior positions at Coca-Cola FEMSA, including National Sales Services and Business Development Director, and managed commercial operations for North Luzon. A significant tenure at The Coca-Cola Company featured roles such as Region Commercial Manager and National Consumer Marketing Director. Avecilla's career commenced at San Miguel Corporation as Product Group Manager for Juices. Adept in consumer marketing and brand management, Avecilla holds a Bachelor of Arts in Economics from Ateneo De Manila University, supplemented by participation in Coca-Cola leadership programs.