Élan Sudberg

Elan is the CEO of Alkemist Labs, one of the world’s top independent testing laboratories specializing in botanical identity and potency testing. He plays an important role in ensuring herbal product quality for his clients and has become a vocal champion of “next-generation transparency” which advocates the sharing of product testing results with consumers. In 2019, he was awarded the NutraChampion Award for his commitment to best testing practices.