Lars Holmelin

Lars Holmelin is a seasoned professional in the audiology and consumer electronics sectors, with extensive experience in sales and technical support. Currently serving as Produktspecialist at TONAX since 2019, Lars focuses on the sales and support of Oticon FM and Frontrow Soundfield systems, while also building a new market for Soundfield systems in Denmark. Prior to this role, Lars was a Produktspecialist at Oticon A/S, successfully establishing a 50% market share for the Oticon Amigo FM system within two years. Lars also worked at Phonak, contributing to the company's dominance in the Danish FM market. Earlier career roles include technician positions at Fredericiaskolen and radiomechanic roles at Fleggaard service and Linnemann Radio/Tv, where Lars gained hands-on expertise in repairing and maintaining electronic devices. Lars holds a degree as a radiomechanic from Håndværkerskolen Sønderborg.