Katie Keating

Katie Keating is an accomplished marketing executive with extensive experience in brand and consumer marketing. Currently serving as SVP and Director of Brand and Consumer Marketing at Frost since April 2022, Katie successfully executed a comprehensive brand overhaul that achieved significant growth in brand awareness and engagement. Prior to Frost, Katie held multiple leadership roles at IBM from May 2010 to April 2022, including Executive Director of Global Content Experience, where management of a 29-member team focused on audience-first content significantly increased brand relevance. Notable achievements at IBM include revitalizing the Watson brand, driving substantial referral traffic and social media engagement, and overseeing brand strategy for IBM Watson Health. Katie began her career at Fleishman-Hillard as an Account Executive, contributing to major accounts and facilitating notable product launches. Katie holds a B.A. in Journalism from the University of North Texas.