César Rojas Morales is a seasoned professional with extensive experience in product management, data science, and operations analysis. Currently serving as a Product Manager at Frubana since January 2020, César oversees the end-to-end cycle impacting farmers, producers, and internal clients, while collaborating with the research and development department to automate processes. Previous roles include Data Science Leader and Operations Business Intelligence Analyst at Frubana, where César developed algorithms for route optimization and conducted data analysis to enhance service levels and reduce logistics costs. César's versatile background also encompasses positions such as Junior Machine Learning Engineer at Omdena, where work focused on detecting fake news, and an academic role as a Graduate Teaching Assistant at Universidad de los Andes, alongside various consulting and research opportunities in optimization and operations management. Educational qualifications consist of a Master's degree in Industrial Engineering with an emphasis on Operations Research and a Bachelor's degree in Chemical Engineering, all from Universidad de los Andes.