Sheron Bates

Sheron Bates is an experienced marketing and communications professional with a strong background in brand management and public relations. Currently serving as the Director of Brand Communications for Vanity Fair Brands at Fruit of the Loom since September 2016, Sheron oversees national advertising and PR initiatives. Previous roles include Business Development Director at Ready Set Go Event & Promotional Staffing, where responsibilities encompassed client management and business outreach, and Director of Experiential Marketing at smash experiential, where Sheron established the agency’s experiential marketing department and managed significant projects like a traveling bug exhibition. Earlier experience includes an Account Supervisor role at Quixote Group, where Sheron planned high-profile events and successful marketing tours. Sheron holds a Bachelor's degree in Journalism with a concentration in Public Relations from The University of Memphis.