Maria Carolina Zurita

Maria Carolina Zurita currently serves as a Branding and Communication Specialist at Faster, starting October 2024. Previously, Maria held the position of Marketing Manager at Barca from August 2023 to October 2024, focusing on strategic public relations with a notable average NPS of 100. Prior to that role, Maria was the Marketing Manager at Vittude from February 2023 to August 2023, leading a rebranding initiative that transitioned the brand from B2C to B2B while enhancing brand positioning and consistency. At Pier, from October 2021 to February 2023, Maria led sponsorship and marketing campaigns for the MITA Festival, achieving over R$1.2 million in public relations value and an 18% increase in new customers with a 50% ROI. Earlier in the career, Maria was a Junior Marketing Manager at L'Oréal from August 2020 to September 2021, overseeing brand innovation projects, including the launch of WhatsApp Business.