Fulcrum Research Group
Pooja Shah is currently working as an Associate Research Director at Fulcrum Research Group, a division of SAI MedPartners. Prior to this, Pooja gained experience as a Research Insights/Marketing Analyst at Excellus BCBS, where Pooja conducted market research and analyzed data. Pooja also worked as a Public Health Intern at the MONTGOMERY TOWNSHIP HEALTH DEPARTMENT, where Pooja synthesized data for COVID-19 protocols. With a background as a Research Assistant at ABUSA Lab, Department of Psychology at Rutgers University, Pooja holds a B.S. in Public Health from Rutgers University with certificates in Health Disparities and Global Health & Health Policy.
Fulcrum Research Group
Fulcrum Research Group, a division of SAI MedPartners, is a premier primary market research company focused exclusively on healthcare. We design custom quantitative and qualitative market research to help our clients answer their key business questions. Fulcrum Research Group excels at helping clients: • Understand market dynamics • Identify a brand’s competitive edge • Find the optimal product positioning • Segment and prioritize customers • Create a messaging strategy to motivate action Clients rely on Fulcrum Research Group to deliver thoughtful research strategies, business-savvy analysis, and recommendations they can use to gain competitive advantage.