Aaron Zaber

Aaron Zaber is a seasoned professional with extensive experience in market research and consumer insights. Currently serving as the Client & Market Research Leader at RSM US LLP since January 2017, Aaron collaborates with internal marketing and consulting clients to design and execute primary research projects in a B2B context. Prior to this role, Aaron was an Independent Market Research Consultant and served as Sr. Manager of Consumer Insights at Discover Financial Services from 2007 to June 2015, where expertise in both qualitative and quantitative research drove business improvements across various product lines. Earlier experience includes a significant tenure at Allstate Insurance as Sr. Manager of Customer Experience, where Aaron led initiatives that improved customer loyalty and positively impacted net income and shareholder value. Aaron holds a Master of Business Administration from the Lake Forest Graduate School of Management, obtained between 2001 and 2005.