Katherine Zhu

Katherine Zhu currently serves as the Senior Manager of Paid Media at Full Beaker, Inc., starting in December 2023. Prior to this role, Katherine held the position of Advertising Platform Manager at Sprinklr from August 2021 to December 2023, focusing on client and product success in advertising. Katherine's previous experience includes serving as a Paid Media Manager at EducationDynamics, where the management of paid search campaigns and consultation in paid social strategy were key responsibilities. Additionally, Katherine worked at QuinStreet as a Senior Manager of Paid Social Media, specializing in the higher education sector, and held various positions including Paid Social Media Manager and Social Media Associate, managing significant budgets for financial services, education, and B2B clients. Earlier roles include Marketing Assistant at Advantech and Marketing Intern at Aura Health and Plane. Katherine holds a Master of Business Administration in Marketing and Leading Innovative Organizations from Santa Clara University and a Bachelor's degree in Business with a Minor in Economics from Brandeis University.