Fullmark Energy
Juveria Masood currently serves as the Manager of Data Engineering for Commercial Analytics at Fullmark Energy, where responsibilities include optimizing battery dispatch trading algorithms and managing comprehensive data warehousing systems. With a strong background in software development and data engineering, Juveria has previously held roles at Voltaiq, advancing ETL data pipelines and training battery engineers, and at McMaster-Carr, where mentoring junior developers and enhancing database performance were key achievements. An academic foundation in Materials Science & Engineering from Northwestern University and a Master's in Energy Policy and Climate from Johns Hopkins University complement a diverse professional history that includes research at prestigious institutions and contributions to publications in the energy sector.
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Fullmark Energy
Fullmark Energy is an independent power producer squarely focused on energy storage, built on the core values of steadfastness, grit, and integrity. Since 2018, we've tackled the complex challenges of developing, owning, and operating standalone battery systems that strengthen the grid, accelerate renewable integration, and deliver lasting value to the communities we serve. Unlike developers who build and flip projects, we're in this for the long haul. Our 300MWh of operating and in-construction assets across Southern California—including our Redwood Projects portfolio—demonstrate our commitment to seeing things through. We face development hurdles head-on, whether it's navigating intricate permitting requirements, collaborating with wildlife agencies on conservation measures, or working daily with landowners to ensure zero disruption to their operations. Our 4GW development pipeline spans California, Texas, and the Mid-Atlantic region, but we prioritize quality over quantity. We don't chase project numbers—we pursue viable projects where we can create genuine, mutual value. This disciplined approach extends to our proprietary Medea dispatch platform, which optimizes performance while ensuring safe, responsible operations.