Christian Camilo Ariza

Christian Camilo Ariza is an experienced marketing and visual merchandising professional with a strong background in strategizing and executing commercial initiatives. Currently serving as Trade Nacional del Canal B2C at Laboratorios Funat since July 2022, Christian has been responsible for developing strategies for four B2C brands and implementing national visits to ensure effective campaign execution. Previously, as Coordinador de Visual Merchandising y Mercadeo at Calzado Spring Step, Christian managed visual merchandising strategies across 104 points of sale and collaborated with suppliers to maintain brand consistency. Earlier roles include Analyst of Visual Merchandising at Cueros Vélez and a practicum in visual merchandising, showcasing Christian's extensive expertise in driving brand engagement and retail performance. Christian Camilo Ariza holds degrees in Marketing and Advertising from Politécnico Grancolombiano.