Sooklee Shirlee Tang, MEng.

Sooklee Shirlee Tang, MEng, has a diverse work experience spanning over several companies in various industries.

In 2005, Tang began their career at Caesars Entertainment, Inc., where they held positions as Senior Analyst - FP&A, Corporate Loyalty Marketing Specialist, and EMEA Corporate Loyalty Marketing & CRM.

Sooklee Shirlee then joined Meliá Hotels International as Sr. Manager, Loyalty Program & CRM in 2011 before transitioning to Merkle in 2013 as Associate Director, International Data Solutions.

Tang then moved on to bluemercury, where they served as Director of CRM, Loyalty & Customer Intelligence from 2015 to 2019.

Following their time at bluemercury, Tang joined Choice Hotels International as Strategic Projects - Personalization, where they led various teams and external vendors to achieve revenue goals.

After Choice Hotels International, Tang worked as an Independent Contractor at GALE Partners, a creative media consultancy, from 2020 to 2021.

Sooklee Shirlee then became the Head of Retention Marketing at TULA Skincare in 2021, overseeing various functions to optimize customer experience and enhance customer retention.

Currently, Tang holds the role of VP Retention Marketing at Function of Beauty.

Sooklee Shirlee Tang, MEng. obtained their BSc. degree in Industrial Engineering from the University at Buffalo. Sooklee Shirlee also pursued non-credit Spanish studies at Miami Dade College. Later, they continued their education at the University at Buffalo and earned a Master's degree in Industrial Engineering. In addition to their formal education, Sooklee has obtained various certifications, including "Marketing in a Digital World" from the University of Illinois at Urbana-Champaign, "Six Sigma Lean Black Belt Professional" from IASSC Accredited MSI Certified, "Regression Models" and "Statistical Inference" from Johns Hopkins University, "Google Adwords Certified" and "Google Analytics Individual Qualification Certified" from Google, and a "Data Science Specialization" certification, as well as certifications in "R Programming" and "The Data Scientist's Toolbox", all from Johns Hopkins University.