Fundación ”la Caixa”
Montse Blanco Fernández is a seasoned marketing professional with extensive experience in developing and executing global marketing and brand strategies. As the Marketing Director and CMO at Fundación "la Caixa" since January 2007, Montse oversees a 22-person team, focusing on customer experience, corporate positioning, and performance evaluation. Previous roles include Director of Corporate Marketing and Programs, Director of Advertising and Corporate Image, and Brand Manager within the same foundation, as well as significant positions at Ogilvy & Mather and BBDO. Montse holds numerous relevant degrees from prestigious institutions such as IESE Business School, Esade, and New York University, enhancing expertise in management, digital business, and communications.
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Fundación ”la Caixa”
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”la Caixa” Foundation manages Welfare Projects promoting programmes, actions, studies, supports and equipment, individually or collectively, to contribute to the progress of individuals and society, with special emphasis on the most vulnerable groups. With over 110 years of history, ”la Caixa” Foundation maintains a budget of 500 million euros and promotes more than 50,000 activities each year with more than 10,500,000 beneficiaries, with a firm commitment to human rights, peace, justice and human dignity. Solidarity, integrity, humanism and transcendence are the values that accompany the ”la Caixa” Foundation to achieve sustainable social change and to create opportunities for people. ”la Caixa” Foundation is the 1st foundation in Spain and the 3rd in the world, which makes it an international point of reference.